Pungnyeon FC Co., Ltd., as a proud member of Global K-Foodiero, participated in ‘Trade Expo Indonesia 2025’ held in Jakarta, Indonesia. During the event, the company introduced its signature brand, ‘Hanok Village Bibimbap’, to local buyers and consumers, sharing the authentic taste and philosophy of Korean cuisine.

This major international trade exhibition brought together buyers and consumers from across Asia to exchange insights and trends in the global food industry. Under the philosophy of “50 Years of Flavor and Spirit from Jeonju,” Pungnyeon FC showcased the heritage and beauty of Korean food culture through its flagship brand.

Hanok Village Bibimbap received highly positive feedback from local buyers and visitors for its clean and balanced flavor, modern interpretation of traditional aesthetics, and harmonious blend of ingredients. In particular, the company’s Frozen Bibimbap line, currently exported to Canada, attracted significant attention, highlighting the growing potential of K-Food in global markets.

Through this participation, Pungnyeon FC achieved meaningful results, including one-on-one meetings with local buyers, discussions on expanding distribution channels, and exploration of Halal-certified product development. The company further strengthened its vision as a sustainable and competitive Korean food brand on the global stage.

“Local consumers genuinely resonated with the honest taste and Korean sentiment embodied in Hanok Village Bibimbap.”
“This exhibition reaffirmed the global potential and appeal of Korean cuisine.”

Looking ahead, Pungnyeon FC will continue to promote the global expansion of Korean food under its guiding philosophy of ‘Clean, Consistent, and Contemporary.’ The company remains committed to broadening exports of its frozen bibimbap and sauce products, reinforcing partnerships with overseas distributors, and developing locally tailored menus to ensure K-Food continues to be loved around the world.

“Connecting the world through a single bowl of Bibimbap – Pungnyeon FC continues to shape the future of K-Food.”